Bulletin of Semashko National Research Institute of Public HealthBulletin of Semashko National Research Institute of Public Health2415-84102415-8429FSSBI «N.A. Semashko National Research Institute of Public Health»1533Научная статьяTHEORETICAL BASIS OF THE SYSTEM OF MOTIVATING AND STIMULATING CITIZENS TO HEALTH-PRESERVING BEHAVIORVigdorchikY. Iyaroslav.vigdorchik@mail.ruLindenbratenA. Llindenbraten13@rambler.ruN.A. Semashko National Research Institute of Public Health161220212444908042022Copyright © 2021,2021The theoretical foundation of the system of motivating and stimulating citizens to health-preserving behavior is presented, this system is a set of measures to reduce the prevalence of known behavioral risk factors for non-communicable diseases, in order to reduce the incidence of such diseases, to preserve human, and, therefore, labor, and the economic potential of the country. In order to clarify and form a unified view of the described topic definitions from the standpoint of public health and health care are given for such terms as motive, motivation, motivation process, incentive, which are actively used at the present time. A need-oriented approach to motivation was formulated. It consists in satisfying the objective need for improving the health of the population through indirect satisfaction of the needs of individuals. The definition of the system of motivating and stimulating citizens to maintain a healthy lifestyle is given, the stages of actions for the successful creation of a system are defined, which purpose is to strengthen the effect of health-enhancing factors, and weaken the effect of negative factors by restructuring the dynamic stereotype of citizens.public healthhealthy lifestylehealth protectionmotivationmotivation processstimulationpreventionобщественное здоровьездоровый образ жизниохрана здоровьямотивациямотивированиестимулированиепрофилактика[Концевая А.В. Экономический ущерб факторов риска, обусловленный их вкладом в заболеваемость и смертность от основных хронических неинфекционных заболеваний в российской Федерации в 2016 году / А.В. Концевая, Д.К. Муканеева, А.О. Мырзаматова, Ю.А. Баланова, М.Б. Худяков, О. М. Драпкина // Кардиоваскулярная терапия и профилактика. - 2020. - № 1. - С. 48-55.][РОССТАТ. Государственная статистика. ̶ URL: https://rosstat.gov.ru/folder/13964][Global action plan for the prevention and control of noncommunicable diseases 2013-2020. - Geneva: World Health Organization, 2013. - 103 p.][A conceptual framework for action on the social determinants of health. - Geneva: World Health Organization, 2010. - 79 p.][РОССТАТ. Государственная статистика. ̶ URL: https://rosstat.gov.ru/folder/13721][Шопенгауэр А. О четверояком корне закона достаточного основания: Философское рассуждение Артура Шопенгауэра / А. Шопенгауэр. - М.: типо-литография т-ва И.Н. Кушнерев и К°, 1902. - 140 с.][Ильин Е.П. Мотивация и мотивы / Е.П. Ильин. - СПб.: Питер, 2011. - 512 с.][Леонтьев Д.А. Понятие мотива у А.Н. Леонтьева и проблема качества мотивации / Д.А. Леонтьев // Вестник Московского университета. Серия 14. Психология. - 2016. - № 2. - С. 3-18.][Виханский О.С. Менеджмент / О.С. Виханский, А.И. Наумов. - М.: Экономистъ, 2003. - 528 с.][ЕМИСС. Государственная статистика. - URL: https://www.fedstat.ru/indicator/59457][Koncevaya A.V., Mukaneeva D.K., Myrzamatova A.O., Balanova Y.A., Hudyakov M.B., Drapkina O.M. Economic damage of risk factors associated with morbidity and mortality from major chronic non-communicable diseases in Russia in 2016. Kardiovaskulyarnaya terapiya i profilaktika [Cardiovascular Therapy and Prevention], 2020, no. 1, pp. 48-55 (in Russian).][ROSSTAT. Gosudarstvennaya statistika [ROSSTAT. State statistics]. URL: https://rosstat.gov.ru/folder/13964][Global action plan for the prevention and control of noncommunicable diseases 2013-2020. Geneva, World Health Organization, 2013. 103 p.][A conceptual framework for action on the social determinants of health. Geneva, World Health Organization, 2010. 79 p.][ROSSTAT. Gosudarstvennaya statistika [ROSSTAT. State statistics]. URL: https://rosstat.gov.ru/folder/13721][Schopenhauer A. O chetveroyakom korne zakona dostatochnogo osnovaniya: Filosofskoe rassuzhdenie Artura Shopengauera [The Fourfold Root of the Law of Sufficient Cause: The Philosophical Discourse of Arthur Schopenhauer]. Moscow, tipo-litografiya t-va I.N. Kushnerev and K°, 1902. 140 p. (in Russian).][Illin E. P. Motivaciya i motivy. [Motivation and motives]. St. Petersburg: Piter, 2011. 512 p. (in Russian).][Leont'ev D.A. Ponyatie motiva u A. N. Leont'eva i problema kachestva motivacii. Vestnik Moskovskogo universiteta. Seriya 14. Psihologiya. [Moscow University Bulletin. Episode 14. Psychology]. 2016, no. 2, pp. 3-18 (in Russian).][Vihanskij O.S., Naumov A. I. Menedzhment [Management]. Moscow, Ekonomist, 2003. 528 p. (in Russian)][EMISS. Gosudarstvennaya statistika [EMISS. State statistics]. URL:https://www.fedstat.ru/indicator/59457]