Bulletin of Semashko National Research Institute of Public HealthBulletin of Semashko National Research Institute of Public Health2415-84102415-8429FSSBI «N.A. Semashko National Research Institute of Public Health»269410.69541/NRIPH.2025.01.023Научная статьяCurrent trends in the development of health and wellness and medical tourismBeloshistySergey Yu.sergei_beloshisty@mail.ruhttps://orcid.org/0009-0009-0767-5987KordubanEkaterina A.e.korduban@gmail.comhttps://orcid.org/0009-0002-8390-0073AnanchenkovaPolina I.ananchenkova@yandex.ruhttps://orcid.org/0000-0003-1791-1292N. A. Semashko National Research Institute of Public Health02042025113914322042025Copyright © 2025,2025<p>Medical and health tourism has developed significantly in recent years, driven by a variety of factors, including globalization, increased health awareness, and all kinds of innovations in medical technology and services. The article emphasizes that modern medical tourism includes not only receiving medical services, but also the opportunity to improve health in unique natural and cultural conditions. It is mentioned that the main factors contributing to this phenomenon include globalization, the development of technology, as well as the increasing awareness of the population about available treatments. The analysis of current trends in the field of medical<br />tourism, including outbound, inbound and domestic tourism, is presented. It also mentions a noticeable reduction in outbound medical tourism in Russia in 2023, caused by the geopolitical situation and changing preferences of citizens, which led to an increase in interest in domestic resorts and sanatoriums. The article summarizes that despite the existing challenges, Russia continues to develop its medical services, and the interest of foreign patients is growing, especially in areas such as ophthalmology, which opens up new horizons for medical tourism in the country.<br /><br /></p>medical tourismmedical and wellness tourismexport of medical servicesgeopolitical situationмедицинский туризмлечебно-оздоровительный туризмэкспорт медицинских услуггеополитическая ситуация[Desyatnichenko D. Yu., Desyatnichenko O. Yu. On the strategic priorities of the development of health tourism in Russia. Economics and Management of the national economy (Saint Petersburg). [Ekonomika i upravlenie narodnym khozyaystvom (Sankt-Peterburg)]. 2018;3(5):106—115 (in Russian).][Karvunis Yu. A., Negodenko E. V., Kapilevich L. V. Features of sports tourism development at the regional level. Theory and practice of physical culture. [Teoriya i praktika fizicheskoy kul'tury].][2019;(11):18—19 (in Russian).][Klyushnikova E. A. Tourism in the TRP complex. Bulletin of the Academy of Children's and Youth Tourism and Local History. [Vestnik akademii detsko-yunosheskogo turizma i kraevedeniya]. 2017;122(1):25—30 (in Russian).][Beloshisty S. Yu., Korduban E. A., Ananchenkova P. I. The study of medical tourism based on basic scientific theories. Remedium.[Remedium]. 2024;28(3):269—274 (in Russian).][Ananchenkova P. I., Kamynina N. N. Some aspects of the development of medical and health tourism. Problems of social hygiene, public health and the history of medicine. [Problemy sotsial'noy gigieny, zdravookhraneniya i istorii meditsiny]. 2020;28(4):605—609 (in Russian).][Ananchenkova P. I. The problem of risks in medical tourism (literature review). Problems of social hygiene, public health and the history of medicine. [Problemy sotsial'noy gigieny, zdravookhraneniya i istorii meditsiny]. 2023;31(S1):789—793 (in Russian).][Oborin M. S. The state and prospects of medical and sports tourism development in Russia. A scientific result. Business and service technologies. [Nauchnyy rezul'tat. Tekhnologii biznesa i servisa]. 2022;8(2):57—65 (in Russian).][Ananchenkova P. I., Kamynina N. N. Socio-economic aspects of the export of medical services. Problems of social hygiene, public health and the history of medicine. [Problemy sotsial'noy gigieny, zdravookhraneniya i istorii meditsiny]. 2020;28(2):184—189 (in Russian).][Ananchenkova P. I. Geoinformation systems and their use in healthcare organization: a review of foreign research. Remedium. [Remedium]. 2023;27(2):183—186 (in Russian).][Beloshisty S. Yu., Ananchenkova P. I., Snegireva Yu. Y. Integration opportunities in the mass market of domestic medical tourism: an expert survey. The health of the metropolis. [Zdorov'e megapolisa]. 2023;4(4):69—76 (in Russian)]