Bulletin of Semashko National Research Institute of Public HealthBulletin of Semashko National Research Institute of Public Health2415-84102415-8429FSSBI «N.A. Semashko National Research Institute of Public Health»279010.25742/NRIPH.2023.03.025Научная статьяCommunicative technologies of public health educationKuzminaYulia A.kuzmina1070@yandex.ruhttps://orcid.org/0009-0000-7474-6751SlyshkinGennady G.ggsl@yandex.ruhttps://orcid.org/0000-0001-8121-0250ChizhNina V.nina-chizh@yandex.ruhttps://orcid.org/0000-0003-2384-6546N. A. Semashko National Research Institute of Public HealthThe Russian Presidential Academy of National Economy and Public Administration26052023305052025Copyright © 2025,2025<p>Based on extensive historical material the article considers communication aimed at the health education of the population, formation of a value attitude to a healthy lifestyle in the mass consciousness, the introduction of models of socially responsible hygienic behavior. Memorial and imperative types of health education technologies are differentiated. Within each type, specific technologies using verbal means and other semiotics are described.</p>public health educationcommunicative technologiessocially responsible hygienic behaviorсанитарное просвещениекоммуникативные технологиисоциально-ответственное гигиеническое поведение1.Majkov V.I. Sonnet for the day of celebration of the successful recovery from vaccinated smallpox of Her Imperial Majesty and His Imperial Highness by the Russian court theater actors and actresses. St. Petersburg; 1768. (in Russian).2.3.Majkov V.I. Triumphant Parnassus. Prologue to Her Imperial Majesty and His Imperial Highness' Recovery from Vaccination Smallpox. St. Petersburg; 1768. (in Russian).4.5.Pashkov K.A., Berger E.E., Slyshkin G.G., Tutorskaja M.S., Chizh N.V. The history of health education in the first half of the 20th century in museum collections. Moscow: M-Print; 2023. (in Russian).6.7.Pashkov K.A., Berger E.E., Slyshkin G.G., Tutorskaja M.S., ChizhN.V. Health education literature and health education posters in the fight against epidemics in Russia in the 1920—1940s. Moscow: M-Print; 2023. (in Russian).8.9.Chukovskij K.I. Collected Works: In 15 vols. Vol.12: Diary (1922—1935). Moscow: Agentstvo FTM, Ltd. 2013: 501. (in Russian).10.11.Catalog of the art workshop of light paintings for magic lanterns by L.M.Sokolova. Moscow: Tipografija pod firmoju «Lomonosov». 1910. (in Russian).12.13.Arnol'd V.S., Zyuzin L.K. [Authors of the pictures], SakonskayaN. [Author of the poetries]. Katya in the bear's house. Moscow: Tsentral'nyy institut sanitarnogo prosveshcheniya, Obraztsovaya tipografiya Ogiza. 1943. (in Russian).