Bulletin of Semashko National Research Institute of Public HealthBulletin of Semashko National Research Institute of Public Health2415-84102415-8429FSSBI «N.A. Semashko National Research Institute of Public Health»282310.69541/NRIPH.2024.04.027Научная статьяInformation Bases for attracting the working-age population to lead a healthy lifestyle in a megalopolisBogdanIgnat V.Bogdaniv@zdrav.mos.ruGornostalevMaksim D.GornostalevMD@zdrav.mos.ruhttps://orcid.org/0009-0002-0989-5077ChistyakovaDarya P.d.chistyakova@znanierussia.ruhttps://orcid.org/0000-0002-8729-9898State Budgetary Institution «Research Institute for Healthcare Organization and Medical management of Moscow Healthcare Department»All-Russian Public-Government Enlightenment Organization «Russian «Znanie» Society»27112024417017607052025Copyright © 2025,2025<p>The article presents the results of a telephone survey of Muscovites (N=1522) conducted to determine the important nuances of informing working-age residents of the capital about a healthy lifestyle. Additionally, 12 focus groups were conducted with the target audience. The majority of respondents speak about the sufficiency of information about healthy lifestyle in the foreign field (79%), the average value of interest in information about healthy lifestyle is 6.95 out of 10. In general, we should rather not talk about a lack of information, but about the need to improve ways to deliver reliable information to target groups. The main sources of information about healthy lifestyle are information sites 76%, messengers 68% and social networks 65%. Format preference is given to social media posts (69%) and videos (63%). The majority of respondents (58%) noted that they had encountered potentially unreliable information about healthy lifestyle, mainly questionable information about the nuances of nutrition. The main markers of the reliability of information about healthy lifestyle for respondents are the use of statistical data 63% and the authority of the author 59%. Muscovites are more likely to trust their inner circle of friends and relatives in matters of maintaining a healthy lifestyle. The rational, accessible and media models of informing about healthy lifestyle, which may conflict with each other, are highlighted. Based on the results of the study, a number of recommendations are given on the directions of information work in the field of healthy lifestyle.</p>healthy lifestyleinformation campaignsourcepreventionmythstrustздоровый образ жизниинформационная кампанияисточникпрофилактикамифыдоверие1.Drapkina O.M., Kontsevaya A.V., Lopatina M.V., Popovich M.V., Salagai O.O. National information and communication campaign for the formation of a healthy lifestyle of the population: Russian experience. Panorama of public health. 2019;5(2):224—232. (in Russian).2.3.Rozhkov I.V. Features of legislative regulation and information support for improving the quality of life (on the example of a «healthy lifestyle»). Eurasian Advocacy. 2023;4(63):144—148. DOI: 10.52068/2304—9839_2023_63_4_144. (in Russian).4.5.Sakharov V.A., Sakharova L.G. Formation of a healthy lifestyle of Soviet youth in the 1920s-1930s. Problems of social hygiene, health care and the history of medicine. 2015;23(2):57—61. (in Russian).6.7.Chogadaryan M.G. Methods, methods and techniques of Soviet propaganda in the 1920s-30s of the XX century. Theory and practice of social development. 2013;4:181—183. (in Russian).8.9.Temnikova L.B., Vandisheva A.V. Social media as an integral element of modern communication. Communication Studies (Russia). 2022;9(2):274—284. DOI: 10.24147/2413—6182.2022.9(2). 274—284.10.11.Kvernadze E. The target audience as an object of socio-psychological impact of the media. Communicology: an electronic scientific journal. 2022;7(4):96—105. (in Russian).12.13.Salagai O.O., Drozdova L.Yu., Deryuzhinskaya D.S., Rakovskaya Y.S., Yakunchikova M.S., etc. The results of a sociological survey of the population within the framework of the All-Russian dictation of health. Preventive medicine. 2023;26(6):30—38. DOI: 10.17116/profmed20232606130. (in Russian).14.15.Timoshenko A.V., Nikolaeva I.V. Physical culture as a means of preventing occupational diseases of office workers. Olymplus. The humanitarian version. 2020;1(10):75—78. (in Russian).16.17.Solodovnik E.M. Relevance of the sports project «Dad, Mom, I am a sports family». Prospects of science. 2022;1(148):102—104. (in Russian).18.19.Yagudina A.R. Bloggers as regulators of public opinion. The world of science and thought. 2023;2:105—112. (in Russian).20.21.Shalnova S.A., Maksimov S.A., Balanova Yu.A., Evstifeeva S.E., Imaeva A.E., et al. Commitment to a healthy lifestyle in the Russian population, depending on the socio-demographic characteristics of the population. Cardiovascular therapy and prevention. 2020;19(2):2452. DOI:10.15829/1728-88002020-2452. (in Russian).