Bulletin of Semashko National Research Institute of Public HealthBulletin of Semashko National Research Institute of Public Health2415-84102415-8429FSSBI «N.A. Semashko National Research Institute of Public Health»294910.69541/NRIPH.2025.03.017Научная статьяThe application of qualitative SWOT analysis on the example of three models of organization of provision of paid medical servicesArestovaAnna Alekseevnaanna.arestova@mail.ruAlexandrovaOxana Yur'evnaaou18@mail.ruLuzanovOleg Anatol'evichquicksilvernov789@gmail.comN. A. Semashko National Research Institute of Public Health, 105064, Moscow, Russian Federation26092025311011630092025Copyright © 2025,2025The article presents methodological approaches to the development of a qualitative SWOT analysis model for use in the healthcare sector in terms of providing paid medical services in medical organizations of the Russian Federation, taking into account the studied features. The qualitative factors influencing the use of the model are studied and strategic problems in the paid medical services market are classified. A comprehensive analysis was carried out, including regression and dispersion analysis of data, including data from a survey conducted in a Moscow medical organization providing outpatient medical care, which made it possible to build a qualitative SWOT analysis model depending on both the form of ownership and the features of the structural divisions of medical organizations. The results obtained are based on the work of specialists in the field of management in healthcare and represent new opportunities for assessing internal and external factors in healthcare, in particular, in the provision of paid medical services. Thanks to a sociological study, the empirical basis of which was the data of a survey of 343 patients of the State Budgetary Healthcare Institution “GP No. 210 of the Moscow Health Department”, as well as an expert assessment, problem areas in the organization of paid medical services in the Russian Federation were identified.SWOT analysis, internal environment, external environment, medical organization, paid medical servicesSWOT-анализ, внутренняя среда, внешняя среда, медицинская организация, платные медицинские услуги1.Бацина Е. А., Попсуйко А. Н., Артамонова Г. В. Применение основ стратегического менеджмента в практике здравоохранения (обзор). Сибирский медицинский журнал. 2019;34(4):62—71. DOI: 10.29001/2073-8552-2019-34-4-62—712.Коробкова О. К., Рыбкис В. А. Внутренняя стратегия и SWOT-анализ частной медицинской организации на рынке медицинских услуг ООО «Клиника современных технологий» в г. Хабаровск. Экономика и предпринимательство. 2015;4—2(57):827—8313.Дементьев В. В., Пономаренко Г. С. Использования SWOT-анализа при анализе деятельности медицинского учреждения. Сибирское медицинское обозрение. 2012;76(4):92—954.Ginter P. M., Duncan W. J., Swayne L. E. »The Strategic Management of Health Care Organizations» (8th ed.). Wiley; 20225.Helms M, Nixon J. Exploring SWOT analysis — where are we now?: A review of academic research from the last decade. Journal of Strategy and Management. 2010;3(3):215—251. DOI: 10.1108/175542510110648376.Гудов А. Х., Поляков С. В., Каменский В. А., Чигринец О. В. Оценка деятельности медицинской организации посредством SWOT-анализа. Лабораторная служба. 2012;(1):9-127.Сергеева Н. М. SWOT- и PEST-анализы в системе стратегического управления учреждением здравоохранения. Региональный вестник. 2018;5(14):42—44