Bulletin of Semashko National Research Institute of Public HealthBulletin of Semashko National Research Institute of Public Health2415-84102415-8429FSSBI «N.A. Semashko National Research Institute of Public Health»319610.69541/NRIPH.2026.02.022Научная статьяDevelopment of the sanatorium-resort industry in the Krasnodar TerritoryBugashovaSaida Ayubovnasaidakhuako24@yandex.ruKuban State Medical University, Krasnodar, Russian Federation26062026213013327062026Copyright © 2026,2026The Krasnodar Krai health resort industry is a key sector of Russias tourism and social and health economy, accounting for over 30% of all domestic health resort services. In the context of post-pandemic transformation, increased competition from international resorts, and rising demands for the quality of medical services, the industry faces systemic challenges: aging infrastructure, personnel shortages, fragmented government support, and a low level of digitalization. This article presents a comprehensive analysis of the health resort industry in the Krasnodar Krai. Key factors determining the regions competitiveness are identified: natural and climatic potential, accessibility of medical technologies, service level, and transportation infrastructure. A strategic development model is proposed, including the creation of a «Black Sea Coast Resort Cluster,» the implementation of digital health management platforms, the development of a «Health of Kuban» certification system, and integration with the compulsory health insurance system.Health resort industry, natural and climatic resources, digitalization of healthcare, resort cluster, medical tourism, investments in healthcareсанаторно-курортная отрасль, природно-климатические ресурсы, цифровизация здравоохранения, курортный кластер, медицинский туризм, инвестиции в здравоохранение1.Краснодарский край в цифрах. 2024: Краткий стат. сб. Краснодар: Краснодарстат: 2025.2.Галкина А. Г., Калиниченко М. Н. Состояние и развитие санаторно-курортного комплекса Краснодарского края. Инновационная экономика: информация, аналитика, прогнозы. 2025;(7):18—25.3.Виноградская О. Ю. Развитие санаторно-курортной отрасли в современных условиях. Human Progress. 2025;11(6):2.