Aim. To evaluate the social effects of the implementation of various innovative diagnostic and treatment methods in the fields of cardiovascular surgery and neurosurgery in a regional multidisciplinary medical organization. Methods. This study is based on an organizational experiment, the purpose of which was to test and evaluate the effectiveness of a proprietary set of organizational and management technologies designed to optimize the implementation of innovative diagnostic and treatment methods in a multidisciplinary hospital. The main group (n=125) included patients who received medical care using the innovative diagnostic and treatment methods introduced as part of the experiment. The comparison group (n=68) included patients who received treatment using standard («routine») diagnostic and treatment methods for similar nosologies, comparable in clinical complexity and patient age. The total sample for the sociological study consisted of 193 people. Results. Patients' opinions on the quality of care provided varied significantly depending on the innovative method used (p=0.0031, Kruskal-Wallis test). The highest average scores were assigned to minimally invasive endovascular interventions: endovascular embolization of vessels and balloon angioplasty (5.00 points each on a 5-point scale). Cryoballoon ablation of the pulmonary vein orifices demonstrated a comparably high result (4.91 points). The integrated indicator of overall satisfaction, assessed on a 10-point scale (Figure 3), demonstrated the most pronounced and highly reliable differences between the groups (p=0.00001, Kruskal-Wallis test). The undisputed leaders were endovascular embolization of vessels (10.00 points) and balloon angioplasty (9.94 points). Patients who underwent endovascular laser coagulation (9.11 points) and radiofrequency thermal ablation (8.78 points) also expressed high satisfaction. Cryoballoon ablation, which demonstrated the best results in terms of quality of life, achieved a more moderate, but still high, score (7.30) in this parameter. Conclusion. Planning for the implementation of innovative technologies should consider not only clinical and economic benefits but also the predicted socio-psychological effectiveness, which varies significantly between different methods. For technologies with delayed clinical and functional results (for example, in spinal surgery), it is necessary to develop and integrate structured patient information programs and support during the rehabilitation period into the treatment process to enhance the positive social impact.

social efficiency, patient satisfaction, quality of life, innovative technologies, healthcare management, medical organization, implementation of innovative medical technologies.