The use of social and personnel determinants of public health in the prevention of population risks in the blogosphere when deciding on vaccination

Abstract


Introduction. The quarantine measures during the COVID-19 pandemic, when most of the world's population was forced to stay at home, fuelled an increased interest in blogs dedicated to medical topics, including vaccination. However, at the moment, social media owners do not have a unified policy to combat misinformation present on their platforms, which can generate false content, such as the activity of «anti-vaccination» blogs
Objective: to find out the opinion of Internet users about the degree of influence of bloggers on the information field in the field of immunoprophylaxis.
Materials and methods. This study was conducted in June-July 2023. Information was collected through electronic distribution of the author's questionnaire to 118 subscribers of the most popular bloggers covering issues in the field of public and personal health, healthy lifestyle, and attitudes towards vaccination. Statistical analysis was carried out in Statistica 10 software using descriptive statistics methods.
Results. The article describes the results of the research on the influence of the information field in the field of immunoprophylaxis on public and personal health of respondents. At the same time, according to the respondents, the spheres of influence in the field of public health do not coincide with the spheres of influence in the field of personal health. Thus, 73.03% of respondents believe that bloggers' advice on the need to be vaccinated has an impact on the public health of the population as a whole. At the same time, 64.41% of respondents are convinced that the propaganda of «anti-vaccinators» in social networks also has a significant impact. Based on the analysis of Russian and foreign scientific literature, the authors systematised the main types and forms of medical blogs.
Conclusion. The medical blogosphere can act as an educational environment for the implementation of preventive health-saving technologies, including vaccination. The effectiveness and ethicality of the published content depends primarily on the form and type of the blog presented. In this regard, it is necessary to teach media communication technologies to bloggers who write about vaccination topics, including medical workers and government officials. Control over the spread of infodemics should be one of the primary tasks of the management of digital transformation processes in health care, as well as interagency management of the blogosphere.


About the authors

Darya V. Kaunina

N. A. Semashko National Research Institute of Public Health

Author for correspondence.
Email: dkaunina@yandex.ru
ORCID iD: 0000-0002-2369-7811

Russian Federation, 105064, Moscow, Russian Federation

Tatyana P. Vasilievа

N. A. Semashko National Research Institute of Public Health

Email: vasileva_tp@mail.ru
ORCID iD: 0000-0003-4831-1783

Russian Federation, 105064, Moscow, Russian Federation

Nataliya A. Gorbacheva

4N. A. Semashko National Research Institute of Public Health;
Lipetsk Branch of RANEPA

Email: gorbachevana@bk.ru
ORCID iD: 0000-0002-0673-8837

Russian Federation, 105064, Moscow, Russian Federation; 398050, Lipetsk, Russian Federation

Sergey V. Russkikh

N. A. Semashko National Research Institute of Public Health;
HSE University

Email: russkikh1@mail.ru
ORCID iD: 0000-0002-3292-1424

Russian Federation, 105064, Moscow, Russian Federation; 101000, Moscow, Russian Federation

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