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Information Bases for attracting the working-age population to lead a healthy lifestyle in a megalopolis
- Authors: Bogdan I.V.1, Gornostalev M.D.1, Chistyakova D.P.2
- Affiliations:
- State Budgetary Institution «Research Institute for Healthcare Organization and Medical management of Moscow Healthcare Department»
- All-Russian Public-Government Enlightenment Organization «Russian «Znanie» Society»
- Issue: Vol 28, No 4 (2024)
- Section: К юбилею НИИОЗММ ДЗМ: сотрудники института об актуальных проблемах здравоохранения
- URL: http://bulleten-nriph.ru/journal/article/view/2823
- DOI: https://doi.org/10.69541/NRIPH.2024.04.027
- Cite item
Abstract
The article presents the results of a telephone survey of Muscovites (N=1522) conducted to determine the important nuances of informing working-age residents of the capital about a healthy lifestyle. Additionally, 12 focus groups were conducted with the target audience. The majority of respondents speak about the sufficiency of information about healthy lifestyle in the foreign field (79%), the average value of interest in information about healthy lifestyle is 6.95 out of 10. In general, we should rather not talk about a lack of information, but about the need to improve ways to deliver reliable information to target groups. The main sources of information about healthy lifestyle are information sites — 76%, messengers — 68% and social networks — 65%. Format preference is given to social media posts (69%) and videos (63%). The majority of respondents (58%) noted that they had encountered potentially unreliable information about healthy lifestyle, mainly questionable information about the nuances of nutrition. The main markers of the reliability of information about healthy lifestyle for respondents are «the use of statistical data» — 63% and «the authority of the author» — 59%. Muscovites are more likely to trust their inner circle of friends and relatives in matters of maintaining a healthy lifestyle. The «rational», «accessible» and «media» models of informing about healthy lifestyle, which may conflict with each other, are highlighted. Based on the results of the study, a number of recommendations are given on the directions of information work in the field of healthy lifestyle.
About the authors
Ignat V. Bogdan
State Budgetary Institution «Research Institute for Healthcare Organization and Medical management of Moscow Healthcare Department»
Author for correspondence.
Email: Bogdaniv@zdrav.mos.ru
Russian Federation, Moscow, Russian Federation
Maksim D. Gornostalev
State Budgetary Institution «Research Institute for Healthcare Organization and Medical management of Moscow Healthcare Department»
Email: GornostalevMD@zdrav.mos.ru
ORCID iD: 0009-0002-0989-5077
Russian Federation, Moscow, Russian Federation
Darya P. Chistyakova
All-Russian Public-Government Enlightenment Organization «Russian «Znanie» Society»
Email: d.chistyakova@znanierussia.ru
ORCID iD: 0000-0002-8729-9898
Russian Federation, Moscow, Russian Federation
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